Focus on the Inner Business

BizFocus- EmilyMarko.com

As an entrepreneur, I feel like I am always thinking about my business. That does not necessarily mean I am focusing on the correct things though. Since I am a sole-proprietor, I take on many roles. Those roles require my focus to be in several different places – normally all at once. It is always a challenge for me to allocate time for both project work and the internal work of my business. Since the customer is waiting and paying, project work seems to often take priority.

Focusing on the internal business can seem daunting at times. There never seems to be a shortage of to-do’s, from writing a blog post to paying quarterly taxes to creating marketing materials. It actually seems easier to stick with the project work sometimes!

To avoid feeling overwhelmed, I started using a simple model to keep track of the internal workings of my business. Of course, I created a template to help me simplify the inner business. Each category is equally important and they all rely on one another.

FINANCES
Sometimes it can be painful to look at business finances – especially in the early phases of starting a business. BUT you need to know where you stand financially, so you can plan for tomorrow and feel secure in today. Even if its simple tasks such as following up on an unpaid invoice or budgeting for a new color set of your favorite markers (they were so pretty, I had to get them!)

MARKETING + SALES
Having a great product or service is only half of the equation. The other half is putting it into the hands of potential customers. If they don’t know about you, how can they buy from you. This category is a challenge for me which means I normally have a long list of to-do’s in it!

OPERATIONS
Operations is really about the processes and resources necessary for you to do your work. Do you need new software or equipment? Are you clear on your processes? Is everyone else? How many people does it take to run your business and what are their roles? What are the day-to-day tasks that need to happen to keep you in business? List them all here!

STRATEGY
Core values, goal planning, mission statements,  Oh My! If you aren’t clear on the direction your business needs to go or what it stands for – how can you hire new employees, project financials or even sell your product/service?! The answer is: You can’t. Being very clear about your business strategy is a key to success.

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Try out this free template and Get.To.Work – on your inner business!
Leave a comment and let me know how its working for you.

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